Case Study
Schläger
Shop
Schläger Shop is a concept for a custom stick store designed to meet both the performance needs and personal expression of field hockey players. While most sticks on the market offer limited variation, we found that players wanted more control over how their stick feels, plays, and looks. The shop balances function and individuality, letting users fine-tune details like bow shape and weight, while also customising colours and graphics to reflect their identity on the field.
UX/UI Design
February 2025
Figma, Adobe Suite
The Stick -
It has to be perfect.
It has to be personal.
Performance is personal. Every player has a different touch, a different strike, and a different story. We design sticks that don't just perform at the highest level, but feel like a natural extension of your play.
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