Case Study
Amigo
Productivity has begun to eat itself.
Today there is an app, tool, or method promising to optimise almost everything we do, whether work or play. For some this abundance is empowering. For many others it becomes a burden, turning organisation into procrastination or a substitute for real progress.
Amigo takes a different approach. Rather than offering more tools to organise work, it focuses on accountability. Users pair with a trusted friend, create simple task lists, and only mark items as complete once progress has been reviewed together.
This is an abridged version of the case study which respects your time. You can view the full case study here.
UX/UI Design
March 2025
Figma, Adobe Suite
Research.
When exploring productivity communities, one pattern appeared consistently: despite an abundance of productivity apps, people continue to look for accountability partners.
Peer reviewed research papers also echo what these forums and communities were discovering: sharing goals increases commitment, and light accountability changes behaviour.
I want … a place where people actually show up every day and keep each other on track - for real! - Reddit User
In randomised field experiments in education, “soft commitment” interventions (non-binding agreements + reminders) increased completion outcomes - Raphael Brade Et. Al
Get by with a
little help from your friends
Social accountability.
(not weaponising nagging)
Assign a partner.
Define clear goals (simple or multi-step).
Complete tasks through mutual verification.
It's not about surveillance.
It's not about productivity theatre or validation.
It's about not doing hard, tedious or scary things alone.
